EAST HELENA- Neighborhoods in East Helena were packed with students wearing red, and waving red ribbons, all part of red ribbon week.

The message was all about being drug and alcohol abuse free.

Red Ribbon Week represents the commitment on the kid’s part and administrator’s dedication to teaching children about the dangers of drug and alcohol abuse.

East Valley fire and the East Helena Police also participated in the parade.

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Ron Whitmoyer, the superintendent of East Helena schools, said this is the 20th annual year putting on the red ribbon parade.

“The anti-drug message is truly a great message for kids, if there were other school districts interested in the concept, it’s a great thing to do, we’ve seen nothing but positive results from it,” said Whitmoyer.

Close to 900 kids marched in the event Wednesday; all East Helena schools will be participating in Red Ribbon Week.

For more East Helena Schools Red Ribbon Week events click here.