Trust the Process | Strong Frames | Under the Big Sky

Posted at 2:24 PM, May 20, 2019
and last updated 2019-05-20 18:08:25-04

In this Under the Big Sky bonus, Carl Strong of Strong Frames and Pursuit Cycles in Bozeman, MT walks us through his design philosophy and the process that ensures they exceed the customer’s expectations.

Bicycles have been the center of Carl Strong’s life since he can remember. His earliest memories and some of the best are of Carl and his brother going to BMX races. Carl loves my bikes and when he wasn’t riding, racing or going to school Carl was working on them. Now about 3500 frames later Carl is still building.  He sees no end in sight and has no plans to retire.

“If I’m lucky I’ll be building frames in 30 years.” says Carl.

Most frame builders are craftspeople above all else. Pursuing perfection with every new design and build. It has taken Carl years to reach a level of perfection and quality reserved for a precious few frame builders. All of them consider masters of their craft.

What separates Strong Frames from most is not the fact that they have built thousands of frames, or that their frames are straighter or that they have nicer welds. What separates them is the process they have cultivated over the last 25-plus years of building frames. All the knowledge, experience and information gathered about a customers’ goals and priorities and embracing that process in every frame design they ultimately build.

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Reporting by Shawn Newton for MTN News