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Montana Ag Network: helping ranchers market meat to consumers

Montana Ag Network: helping ranchers market meat to consumers
Posted at 11:14 AM, Aug 17, 2020
and last updated 2020-08-17 13:14:58-04

Farmers and ranchers are becoming more interested in direct marketing meat to consumers at the regional, state, and national level.

Sarah and Hank Hollenbeck ranch outside of Molt near Billings. Raising both sheep and cattle, Sarah saw the opportunity to market meat directly to consumers around the Billings area by starting High Five Meats. Hollenbeck is taking her knowledge of direct marketing and sharing it with other farmers and ranchers.

“When I started High Five Meats in 2015 there was no guide or handbook,” Sarah said. “Through trial and error, I have learned what works, what doesn't work and how I got here. I am asked on a daily basis questions pertaining to direct marketing our ranch meat. While I love connecting one-on-one to people within the industry and sharing tips and tricks I've learned along the way I felt it was time to put my experience on a larger stage.”

“The Beginners Guide to Direct Marketing Meat” webinar series will give participants the opportunity to learn about the dos and don'ts of direct marketing.

“This direct marketing webinar course will be unique to my experience and those I bring in for special guests along the way,” said Sarah. “From licensing, processing to marketing and more. This webinar is perfect for the rancher just starting out, or the rancher that has been on the fence for years but never taken the plunge.”

Starting on Tuesday, Aug. 18, 2020 at 7 p.m. MT and running the next four consecutive Tuesdays in-a-row, individuals can participate live or go back and watch the recorded presentations. For more information, topics on each webinar and to register visit www.highfivemeats.com.

Montana Ag Network: helping ranchers market meat to consumers